Understand.
Use permitted data to identify needs and suitability.
WHERE LENDING WATERFALLS END
Turn Declined Applications Into New Opportunities.
Waterfall connects declined Canadian loan applicants with relevant financial wellness, credit-building, and consumer solutions, creating new revenue for lead providers and new customers for commercial partners.
Every declined application deserves another opportunity.
Interactive demonstration · fictional data only
Read transcript
A declined application… isn’t the end.
With Waterfall, one decline becomes eight new paths. Matched by fit, never by commission.
Lenders recover value from applications they couldn’t serve. And consumers find a better way forward.
Waterfall. Where lending waterfalls end.
NOT ANOTHER LENDING WATERFALL
Traditional lenders see a decline.
Waterfall sees a new marketplace.
Connect.
Match relevant categories with independent eligibility and consent.
Share.
Confirm a commercial conversion and share the agreed revenue.
A different opportunity. Three perspectives.
LEAD PROVIDERS
Recover overlooked commercial value.
Recover commercial value from applications your lending network cannot serve.
OPPORTUNITY PARTNERS
Reach relevant customers.
Reach consumers who match your products, eligibility criteria and acquisition goals.
CONSUMERS
Find useful alternatives.
Discover alternatives that may help improve your financial situation without another cycle of payday-loan applications.
A WORKING PLATFORM DEMONSTRATION
See what happens after a decline.
Not a video. These controls change the fictional profile, matches, referrals and commercial ledger.
- 1Application received
- 2Opportunity profile
- 3Alternative matching
- 4Commercial conversion
- 5Revenue sharing
Every declined application deserves another opportunity.
Start with a fictional Canadian whose $300 application was already declined. Watch the same record change in the network and dashboards.
AFTER THE LENDING NETWORK SAYS NO
Relevant opportunities. Independently permitted.
Consumer relevance and affordability first. Never ranked by commission.
Alex M. · $300.00 declinedNot another loan application
Fictional profileCommunity assistance
Benefits screening, nonprofit support and local relief resources.
Community Connect · sample · fictionalMatches stated assistance interest
Explicit category permission recordedCost, fit and limitations
Free, noncommercial support. Benefits depend on programme eligibility; no commercial fee assumed.
Preliminary sample eligibility only; partner verification is required.
Illustrative business fee: $0.00. This fee does not affect suitability ranking.
Credit education
Free guidance on credit, debt and financial choices.
OpenPath Counselling · sample · fictionalMatches stated education interest
Explicit category permission recordedCost, fit and limitations
Free sample guidance. Advice and outcomes depend on the actual organisation; no credit guarantee.
Preliminary sample eligibility only; partner verification is required.
Illustrative business fee: $0.00. This fee does not affect suitability ranking.
Income opportunities
Optional paid market research with no purchase to participate.
Maple Research Panel · sample · fictionalMatches stated income interest
Explicit category permission recordedCost, fit and limitations
Internet access required in this sample. Screening applies; work and income are not guaranteed.
Preliminary sample eligibility only; partner verification is required.
Illustrative business fee: $8.00. This fee does not affect suitability ranking.
Essential savings
A comparison or support route for essential household bills.
Everyday Bill Savings · sample · fictionalMatches stated savings interest
Separate category permission not givenCost, fit and limitations
Free sample comparison; any actual switch, price or savings must be confirmed before agreement.
Preliminary sample eligibility only; partner verification is required.
Illustrative business fee: $15.00. This fee does not affect suitability ranking.
Financial wellness
An accessible budgeting and savings programme.
Everyday Wellness · sample · fictionalMatches stated budgeting interest
Explicit category permission recordedCost, fit and limitations
Free sample programme; no savings or debt-reduction outcome is guaranteed.
Preliminary sample eligibility only; partner verification is required.
Illustrative business fee: $12.00. This fee does not affect suitability ranking.
Financial products
Low-barrier banking or prepaid access, not a loan.
SimpleAccess Banking · sample · fictionalNo stated need or interest for this category
Separate category permission not givenCost, fit and limitations
No-credit product in this sample. Real account eligibility and fees need provider verification.
Preliminary sample eligibility only; partner verification is required.
Illustrative business fee: $24.00. This fee does not affect suitability ranking.
Credit rebuilding
An optional credit-building service, only when the recurring cost is affordable.
ClearStep Credit · sample · fictionalRecurring cost is not confirmed affordable
Separate category permission not givenCost, fit and limitations
Illustrative $9/month. Not instant cash, credit repair or a guaranteed credit-score improvement.
Preliminary sample eligibility only; partner verification is required.
Illustrative business fee: $18.00. This fee does not affect suitability ranking.
Secured credit cards
A deposit-backed credit product for a future credit-building goal.
NorthBridge Secured · sample · fictionalSecurity deposit is not affordable; not immediate cash
Separate category permission not givenCost, fit and limitations
Illustrative $200 refundable security deposit required. Does not solve today’s cash shortage.
Preliminary sample eligibility only; partner verification is required.
Illustrative business fee: $30.00. This fee does not affect suitability ranking.
Confirmed commercial revenue$0.00
Originating provider share$0.00
Waterfall retained$0.00
All partner names, applications and fees are fictional. No real data, referrals or money leave this demo. Retained revenue is before operating costs/tax.
ILLUSTRATIVE DAILY MODEL
2,000 declines. A different commercial opportunity.
No lending principal or upfront lead purchase is assumed. This model is a scenario, not a forecast, a risk-free business or a promise of profit.
Eligible applications1,30065% of 2,000 declines
Accepted referrals520Acceptance of allocated eligible applications
Qualifying conversions100Conversions of accepted referrals; includes zero-fee support
Gross commercial revenue$1,750.00Education/community routes assume $0 fee
Provider revenue share$1,225.0070% of illustrative gross revenue
Waterfall retained revenue$525.00Before operating costs and tax; not profit
Credit rebuilding130 applications → 52 accepted → 10 conversions$250.00
Secured credit cards65 applications → 26 accepted → 5 conversions$125.00
Credit education260 applications → 104 accepted → 20 conversions$0.00
Financial wellness260 applications → 104 accepted → 20 conversions$500.00
Financial products130 applications → 52 accepted → 10 conversions$250.00
Income opportunities195 applications → 78 accepted → 15 conversions$375.00
Essential savings130 applications → 52 accepted → 10 conversions$250.00
Community assistance130 applications → 52 accepted → 10 conversions$0.00
Gross revenue per incoming application: $0.88. Rounded down at acceptance/conversion steps. This calculator never creates demo ledger entries.
Canadian reference resources — not Waterfall partners
Research references, not integrations.
Interactive organisations are fictional sample partners. Real resources below are background references only; no commercial relationship, endorsement, data connection or access is claimed. Costs, availability and eligibility must be rechecked with the provider.
Credit rebuilding
KOHO — Credit BuildingDedicated interest-free credit-building tradeline with payments reported to Equifax; not immediate cash.
Canadian account residency/age/identity requirements apply; feature-specific eligibility must be confirmed.Educational page states $10/month; plan discounts may apply. Verify final current add-on price.Recurring fees may be unsuitable when unaffordable. No credit-score outcome is guaranteed; missed payments can hurt credit.
Source: Costs, reporting and outcome limitationsSource: Account eligibility and separate credit-building add-onSecured credit cards
Neo Financial — secured Neo MastercardDeposit-backed credit card; security funds determine a limit and statement payments remain separate.
Canadian resident, applicable age of majority and eligible province; prior declined-credit restrictions require provider confirmation.Minimum $50 security funds; Build $9.99/month or Grow $14.99/month in reviewed support sources. Other terms/APR must be verified.Not immediate cash. Ties up funds and has recurring membership cost; pre-approval is not final approval. Do not infer eligibility from a loan decline.
Source: Security funds and separate repaymentsSource: Membership costsSource: Provider eligibility conditions; verify directlyCredit education
Credit Counselling SocietyFree confidential financial review, credit questions, budgeting guidance and explanation of options.
Appointment access by phone, virtual or local office; confirm availability for location. No minimum age stated in reviewed page.Initial counselling free and no-obligation. Optional debt-management programme is a separate service with administration fees.No immediate cash or guaranteed credit repair. Counselling and a paid debt-management plan are different services.
Source: Location and contact accessSource: Separate programme fees and credit implicationsFinancial wellness
FCAC — Budget PlannerPublic online budget-planning resource with charts, suggestions and save/continue capability.
Designed for Canadians; no individual programme eligibility test or minimum age stated. Online access needed.Described as free in the official launch announcement.Not financial advice, a cash benefit or a savings guarantee. Budgeting alone does not resolve an urgent unmet essential expense.
Source: Free public budgeting toolSource: Privacy and advice limitationsFinancial products
FCAC — low-cost and no-cost bank accountsGuidance on low/no-cost deposit and transaction accounts; not a prepaid card, credit product or loan.
Identity/account-opening conditions apply. No-cost eligibility depends on qualifying group and participating institution.Low-cost accounts at $4/month or less; no-cost qualifying accounts and no minimum balance in the commitment. Extra services may cost more.Useful banking access, not $300 of immediate cash. Confirm institution, documentation, incidental fees and availability.
Source: Account commitment, costs and eligibility groupsSource: Opening requirements and conditionsIncome opportunities
Prolific — research-study participationOccasional paid online research participation, not job placement or guaranteed work.
Over 18, supported-country residence including Canada, verified account and onboarding. Waitlist access may apply.Free to join; PayPal account and minimum cash-out balance required. Approval/payment delays can occur.Uncertain supplemental earnings only, not a solution to urgent cash shortage. No availability, income or instant-payment promise.
Source: Country and age eligibilitySource: Waitlist and verificationSource: Cash-out conditions and timingEssential savings
Ontario Electricity Support Program (OESP)Income/household-dependent monthly credit on eligible Ontario electricity bills; not cash or a loan.
Ontario electricity account holder living at the service address. Household size/income and programme verification determine eligibility.OEB states intake-agency assistance is free. Application and income-verification consent required.Ontario-specific and not immediate relief or guaranteed approval. Do not collect SINs or actual income documents in this demo.
Source: Eligibility, credits, free assistance and processing timingSource: Account holder and household conditionsCommunity assistance
211 CanadaNon-emergency information and referrals to local government/community social services.
Location-specific resources; referred programme eligibility is determined independently. No general age limit stated.Free and confidential; national site says a caller can request information without giving a name or personal details.No promise of immediate cash, benefit eligibility or acceptance. It is information/referral support, not a loan or commercial integration.
Source: Service, access, confidentiality and location selectionSource: Independent description of non-emergency 211 support